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A campaign to eradicate hopelessness

Words of Hope for the Next Generation.

In a world filled with hopelessness, we travel across the world to help you remember one truth: you matter.


Did you know 1 in 12 teenagers have attempted suicide?


YouMatter is a campaign to eradicate this hopelessness. In a world filled with hopelessness that oftentimes leads to depression and then suicide, we exist to help people remember one truth: You Matter. Over the last 45 years suicide has increased by 60% worldwide. Suicide attempts are up to 20 times more frequent than completed suicide.

It's an epidemic that our movement aims to end.


As of today — 82,265 people have signed our pledge, a simple promise to choose life. You should sign it too.

2People need to know the truth that they matter. This TRUTH is why we created the I MATTER Pledge. This pledge simply states, “I choose to live and not end my life because:”

I was created an original.

I was created for relationship.

I was created to fulfill a purpose.


Sign the Pledge

Name *
You matter. In this moment, in this place, regardless of your last name, your status on the team, the letter at the top of the exam. Trust in tomorrow, believe in the story, and hear me now: you matter.
— Dean Sikes, Founder


Watch the Film

A YouMatter film about cyberbullying, suicide, family, and hope.

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The Reality


5,240 Teenagers

Attempt suicide daily in the United States

Every 40 Seconds

Someone around the world commits suicide


Suicide is the 2nd leading cause of death in the world for those aged 15-24 years.

Why We Do What We Do


Since 1993, we’ve brought our message of hope to over 2,300,000 teenagers without charging any honorarium.

Dean Sikes is a messenger of hope. Since 1993, he's spoken at thousands of events, in seven nations of the world, with audiences that exceed 2.3 million students.

Through our YOU MATTER Campaign, Dean is dedicated to our long-term mission of being on the road, where he's ministering words of hope that inspire a generation to more fully know God and His plan for their lives.

Dean fervently believes that true, eternal hope is a gift from God; that it’s available to anyone, anywhere, at anytime.

As a published author, Dean has written over twenty-five books for teenagers and their families. These books, along with our YM App, serve as our follow-up materials for teens.

On average, Dean is on the road, ministering at youth events eleven months each year.Together with his wife Lori and their three children, the Sikes family makes their home in Tennessee.

Thank you so much for helping me realize I matter. I’ve never thought I had a purpose in life. But now I realize I do, and that I do matter. I can’t thank you enough! When I get home I’m throwing away my razor blades and ‘emergency pills’.
— Student


HOPE 365: A Daily Reminder from the Word of God that You Matter

In HOPE 365: A Daily Reminder from the Word of God that You Matter, students from all walks of life have the opportunity to daily hang out with the Word of God and as they do, they will soon discover Truth that proves again and again that in Him, they matter.


Download the YouMatter App


YouMatter TV with Dean Sikes

On the road with the YouMatter team as they minister a Word-based message of hope to teenagers. Plus, teaching segments and interviews.


Schedule Dean to come speak at your next event.

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